About

I See You. Because I Was You.

About

I See You. Because I Was You.

Does a notebook filled with half-started business ideas and a browser with 50+ open tabs sound familiar? Do you feel a mix of excitement about your potential and sheer panic about where to actually begin?

I get it. For years, I was the queen of "analysis paralysis."

My name is Medi, and I used to be a chronic idea-juggler. I had brilliant ideas for everything from apps to service and product-based ideas, but I was distracted by new, and better ideas month after month, so I ended up in a constant research state, not starting anything for years.

I spent countless hours consuming every blog post, podcast, YouTube, TikTok tutorial, and webinars on "how to start a business", "what kind of business", "profitable business ideas", and so on. But more information didn't lead to more clarity. It just led to more overwhelm.

My turning point came when I realised the problem wasn't a lack of ideas; it was a lack of a simple, actionable framework.

I decided to create one for myself. I stripped away all the corporate jargon and 50-page business plan nonsense. I focused on a few core questions that would help me find my niche and build a simple roadmap. The result? In less than a day, I had more clarity than I'd had in years. I finally knew my next steps.

That feeling was too good to keep to myself.

I created "The End of Overwhelm" because I believe no one should have their dreams stalled by confusion. This workbook is the exact tool I wish I had when I was feeling lost. It's my mission to give you the shortcut to clarity so you can stop just dreaming about your business and finally start building it.

Ready to get started?

Does a notebook filled with half-started business ideas and a browser with 50+ open tabs sound familiar? Do you feel a mix of excitement about your potential and sheer panic about where to actually begin?

I get it. For years, I was the queen of "analysis paralysis."

My name is Medi, and I used to be a chronic idea-juggler. I had brilliant ideas for everything from apps to service and product-based ideas, but I was distracted by new, and better ideas month after month, so I ended up in a constant research state, not starting anything for years.

I spent countless hours consuming every blog post, podcast, YouTube, TikTok tutorial, and webinars on "how to start a business", "what kind of business", "profitable business ideas", and so on. But more information didn't lead to more clarity. It just led to more overwhelm.

My turning point came when I realised the problem wasn't a lack of ideas; it was a lack of a simple, actionable framework.

I decided to create one for myself. I stripped away all the corporate jargon and 50-page business plan nonsense. I focused on a few core questions that would help me find my niche and build a simple roadmap. The result? In less than a day, I had more clarity than I'd had in years. I finally knew my next steps.

That feeling was too good to keep to myself.

I created "The End of Overwhelm" because I believe no one should have their dreams stalled by confusion. This workbook is the exact tool I wish I had when I was feeling lost. It's my mission to give you the shortcut to clarity so you can stop just dreaming about your business and finally start building it.

Ready to get started?

I believe that starting a business should not be so difficult, and should not be made so complex... which is why I've dedicated myself to creating the clear, actionable roadmap you need to launch with confidence.

I believe that starting a business should not be so difficult, and should not be made so complex... which is why I've dedicated myself to creating the clear, actionable roadmap you need to launch with confidence.